购物中心与这个产业的明天

2019-09-14 12:41:17 来源: 临沂信息港

购物中心与这个产业的明天

The Shopping Center and Its Industry of Tomorrow A Membership Perspective Herston Elton Powers Abstract: In order to identify what shopping center professionals believe are the likely trends over the next 50 years, the ICSC Research Department conducted a thought survey of close to 1,000 ICSC members. Members were asked to look to the future and share their vision on the shopping center and its industry. Respondents indicated to what extent they agreed with the statements regarding the future characteristics of both shopping center properties and the shopping center industry. 购物中心与这个产业的明天 ICSC业内人士观点 赫斯顿.埃尔顿.鲍尔斯 An ancient African proverb says, Tomorrow belongs to the people who prepare for it today. With this perspective in mind, ICSC s Research Department surveyed close to 1,000 ICSC members between December 15, 2006, and January 8, 2007 as to how they view the state of the shopping center industry over the next 50 years. This thought survey attempted to identify what key trends might shape both shopping center properties and the shopping center industry in the future. Members were asked to rate each statement on a scale, ranging from strongly agree to strongly disagree. All responses were summarized as a weighted average using a scale from 0, equal to strongly disagree through 100, to equal strongly agree. Although the survey was not comprehensive and no one is an oracle, it provides a small window on the future from an ICSC membership perspective. The structure of this report will first summarize the results of survey questions regarding shopping centerproperties (Chart ) and then discuss the results for the shopping center industry (Chart). 非洲有个古代谚语: 明天是属于今天为其准备的人们 。按照此种观点,ICSC研究部在2006年12月15日至2007年1月8日调查了近千个会员,询问他们对在未来的50年购物中心产业的状况的看法。这个 思考调查 试图确定购物中心物业和购物中心产业在未来可能形成的关键趋势。问卷要求回答每个问题的尺度范围从 坚决同意 到 坚决不同意 。全部回答的问卷按0分(相当于 坚决不同意 )到100分(相当于 坚决不同意 )平均计分。尽管调查不是很全面,也非权威,但它提供了一个关于ICSC会员对购物中心未来看法小的窗口。 本报告的结构是首先概括关于购物中心物业的调查结果,然后讨论购物中心产业。 The Dream of Greener and Smarter Shopping Centers 更环保和更时尚购物中心之梦 Mixed-use development, which is a hot issue for the shopping center industry today, islikely to grow to be even more important to the industry of the future. The majority of respondents strongly agreed that future shopping center properties will increasingly be part of mixed-use developments (85.1).ICSC members surely envision a marketplace characterized by the live-work-play environment provided by the mixed-use th mixed-use development presently on the rise and forecasted to expand further,members also strongly agreed that shopping center properties will be more integrated with the surrounding community (82.1). The vision of industry professionals appears to include agreater cohesion between properties and society which will result in more efficiency,less waste and an improved quality of life for households in the community. Surveyed members were keen to endorse the environment as a top long-term priority and that greener shopping center properties are the wave of the future. Respondents strongly agreed that the industry will utilize more sustainable energy sources and generally will be more eco-friendly (80.7). However, this vision is less likely to come from smallershopping centers with increased productivity (60.8), as members surveyed barely ranked this trend above neutral. Nevertheless, the respondents predict shopping centers of tomorrow will become more hybrid in terms of shopping center types (76.8) and be more vertically integrated through multi-level construction (70.9); both of these statements showed relatively strong agreement. 发展混合用途是今天购物中心产业的 热点 问题。它的成长也许对产业的未来更重要。多数答卷者坚决同意未来的购物中心物业将增加发展混合用途部分。ICSC会员们想象商场的特征就是通过发展混合用途来提供生活-工作-游玩的环境。当前发展混合用途在提升并且可预见未来的扩张。会员们还解决同意购物中心物业将更多地整合周边社区(82.1分)。产业出现专业化的前景包括物业和社会之间极大的凝聚力,将导致更有效率、更少浪费和为在社区的家庭改善生活质量。被调查的会员们还敏感地认可环境作为长期的优先权,建设更环保的购物中心物业将是未来的浪潮。答卷者坚决同意产业将更多地利用可持续能源和通常将是更加生态友好型(80.7分)。然而,可能来自于较小购物中心的持有提升生产力观点的为数较少(60.8分),这种趋势仅被答卷者排在 不确定 前面一点点。然而,被调查者预言:明天的购物中心按类型将变为更混杂(76.8分)并通过多层建筑实行垂直整合(70.9分)。上述两个问题显示出 基本同意 。 Enhanced Customer Experience 增进顾客体验 ICSC members strongly agreed that customer service will be improved in thefuture by offering more customized products and personalized services (80.3). In addition,store shopping will be enhanced with greater integration between virtual and in-store experiences (75.2). Survey respondents envision that future innovations will shape the retail environment. Respondents agreed that bio-metric payment options (66.4) will be prevalent over the next 50 years as a common practice in the marketplace. Fingerprint and face recognition could possibly increasetransaction efficiency, which could lead to shorter lines at the register and possibly increased store visits per trip to the shopping center. Furthermore, security systems in the shopping center of tomorrow will be less intrusive and more efficient as these systems become more robotic (62.4). Two trends that received a lukewarm response from surveyed ICSC members specifically dealt with the future design and construction of shopping centers. The industry has a neutral outlook regarding the construction of below surface shopping center components (59.7), whichimplies less investment in new subterranean shopping center developments over the next half century. Based on the results, the least compelling trend regarding the shopping center property of tomorrow is the possibility of flexible/short-term space allocation through modular configuration(55.9). ICSC会员坚决同意未来通过提供更用户化的产品和个性化的服务来改善对顾客的服务(80.3分)。此外,商店购物将大大提高虚拟与实体的综合体验(75.2分)。答卷者预想未来零售环境将由改革创新来确定他们同意未来的50年在商场中普及的生物识别支付方式将成为普通操作(66.4分)。指纹和面部识别将可能提高交易处理效率,可能导致缩短排队并提高导购物中心去的每个人的光顾效率。另外,明天购物中心的安全系统将借助于自动机械成为更少干扰和更加有效。在ICSC会员的调查反映中认为两种趋势反映冷淡,即对购物中心未来设计的特定处理和结构。对于购物中心外表组成的结构行业有不确定的的观点(59.7分)。这暗示,下半个世纪,投资开发地下购物中心将较少。由此引起的有种趋势较少被人关注:即明天的购物中心物业可能是用标准组件结构配置柔性的短期的空间(55.9分)。 Global Industry Integration Through Capital Markets 通过资本市场全球产业整合 Respondents were generally less emphatic about the future of the shopping center industry than that of the shape of the shopping center itself. Over the next half century, the industry is likely to experience growth with many diverse cultures and markets. ICSC members are looking ahead to this global marketplace, where knowledge of local cultures could mean huge profits. The members surveyed agreed that the industry will be more responsive to local cultures andmarkets (79.1) than in the past. Furthermore,the shopping center professionals surveyed tend to agree that the industry will be shaped by accelerated and easy access to consumer credit (66.8) and transformed by global institutional investors (62.8). They also predict the continued healthy expansion of financial markets around the world and the likely chance that the industry will see global REITs (real estate investment trusts) increase in number and presence in developing markets.1 Along with optimism for the future of the industry, ICSC members surveyed expressed a concern on restrictive zoning and regulation around the world. With the lowest score (40.8) in the thought survey, members are less hopeful with the prospects that the industry will face less government zoning and regulation. 相对于购物中心的形态,答卷者一般对购物中心产业的未来更少能断言。未来半个世纪,行业可能要体验很多不同文化和市场的成长。ICSC会员们前瞻全球市场,认为具备本地文化知识将可能意味者巨大的利益。被调查成员同意行业将会比过去更加对当地文化和市场作出响应(79.1分)。此外,购物中心专业的调查表明:同意产业加速成型和有权使用消费品信用贷款(66.8分)并由全球机构投资者转换的趋势(62.8分)。他们还预言,全球金融市场和有希望的机会的健康开拓将继续。产业将留意全球房地产投资托基金(REITs)总量的增加和在发展中市场的存在。伴随对产业未来的乐观看法,被调查的ICSC会员表示出对区域性限制和全球规则的关注。在本次 思考调查 中得分少的(40.8分)是会员对地区政府和规则的期望有较少的希望。 Transformation and Optimism 改革和乐观主义 The perspective of ICSC members on the future displays the foresight and ability to dream of an improved shopping center through mixed-use development, sustainable design and advances in technology. In addition, ICSC members are expecting a prosperous industry that is highly dependent on growth outside of mature markets, such as the United States and Western Europe. This year 2007 marks milestones for ICSC and the shopping center industry, as ICSC celebrates its 50th anniversary and the industry continues to grow. At this time, it is important to look to the past and dream of the future. As Eleanor Roosevelt once said, the future belongs tothose who believe in the beauty of their dreams. ICSC会员对未来的观点显示出有远见并有能力通过开发混合用途、适当的设计和先进的技术来实现改进购物中心的梦想。此外,ICSC会员期待产业繁荣。这一产业高度依赖外部成熟市场的增长,如:美国、西欧。2007年对于ICSC和购物中心产业是个里程标志。因为ICSC今年喜庆50周年纪念,产业继续增长。此时此刻回顾过去期望未来是十分重要。因为爱丽娜.罗斯福曾说: 未来是属于那些相信美好梦想的人们 。 Herston E. Powers is Research Associate at ICSC. For more information, please contact him at +1 646 728 498 or hpowers@. 1 For a discussion of this evolving trend please refer to Michael Grupe s article in this issue on pp.. 资料来源:Herston E.P.: The Shopping Center and Its Industry of Tomorrow (译者:俞稚玉)


微信里微店怎么开
微信小程序申请
如何在快手上开店卖东西
本文标签: